Blog Posts | Hans Hermans

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How to optimize for AI search engines? A guide to effective AEO implementation

Have you also noticed how the number of visitors to your website from Google has inexplicably decreased lately? You are not alone. Now that more than half of search queries end without a single click,...

content marketing contentstrategie

13 Aug 2026

0 120

AI communication

16 figures that change your Generative Engine Optimization (GEO) strategy

GEO and AEO (Answer Engine Optimisation) are the new SEO. Because today, more than half of all searches end in the search results themselves. And when the search engine provides AI-generated summaries...

blog schrijven content marketing

12 Aug 2026

0 190

AI communication

“My communications team does not want to work with AI.” How do you solve that?

I recently had a coffee with Felix. He is the manager of a large SME and is frustrated. Because, he told me: “Working with AI is incredibly impressive. Our developers find o...

contentstrategie

22 May 2026

0 428

AI communication

Green claims in your communication? Here's how to avoid fines for greenwashing

The 'green' claims on your website, the leaves on your packaging, or that one sustainable word in your product description… Did you think your company was safe with generic green slogans? Think again. The Eu...

duurzaamheid

29 Apr 2026

0 488

Sustainability

Stop only writing positively! 4 reasons why negative writing also works

“Can we phrase this more positively?” It’s a question that many communication professionals find familiar. I also receive it occasionally as feedback on a text. The urge to present everything in a ros...

bedrijfsjournalistiek blog schrijven content tips

31 Mar 2026

1 487

Hans Hermans Blog

Content strategy 2026: How to grow with content in the age of AI abundance

AI determines whether your content strategy is successful in 2026! Because artificial intelligence has emerged as a writer of B2B blog posts, white papers, and social media posts. You too undoubtedly set ...

content marketing content tips contentstrategie

12 Dec 2025

0 1146

AI communication

Content marketing according to Joe Pulizzi: the hard truth your team needs to hear

Almost every company engages in content marketing. As a result, your new campaign may well be lost in the sea of content. The American content marketing guru Joe Pulizzi sees a way out. Hans interview...

bedrijfsjournalistiek content marketing content tips interview

23 Feb 2025

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Hans Hermans Blog

How customer feedback becomes your best content strategy... and provides free ideas

Do you ever receive criticism from your customers? I hope so. Even more so. Collecting negative and positive feedback can be part of your content strategy. I interview marketing specialist Jay Bear about it. ...

content marketing content tips contentstrategie

23 Nov 2024

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Hans Hermans Blog

Do you want to be visible as an expert? Then you first need to deal with these 3 excuses

Everyone who talks to me about their company blog faces the same three problems. For instance, no one in the company has time to write a blog. Do you also know the other excuses for not blogging? A h...

content marketing freelance journalist ghostwriting

23 Nov 2024

0 1618

Ghostwriting

Deze 3 klantenverhalen tonen de waarde van de journalistieke aanpak

Customer stories. They are popular today. And necessary. Quite a few companies publish them to attract new customers. Fortunately, marketing departments are increasingly moving away from purely commercial ap...

bedrijfsjournalistiek interview klantverhaal

16 Sept 2024

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Hans Hermans Blog

Internal communications manager? This is how you claim your place at the executive table today.

Many managers look at their colleagues in the internal communications department with pity. They are "the people who translate the company vision into newsletters and websites for the employees". But the role of th...

c-level communicatie

3 Jun 2024

0 1276

Internal communication

Improve your content strategy with The 7 Habits of Highly Effective People by Stephen Covey

The 7 habits of Stephen Covey provide a guideline for a more successful content strategy. Let yourself be inspired by the 7 most famous management advice in the world. Discover in this blog how The 7 Habit...

content marketing content tips contentstrategie

4 Jan 2024

0 2234

Hans Hermans Blog

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