Blog Posts | Hans Hermans

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Content marketing according to Joe Pulizzi: the hard truth your team needs to hear

Almost every company engages in content marketing. As a result, your new campaign may well be lost in the sea of content. The American content marketing guru Joe Pulizzi sees a way out. Hans interview...

bedrijfsjournalistiek content marketing content tips interview

23 Feb 2025

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Hans Hermans Blog

Deze 3 klantenverhalen tonen de waarde van de journalistieke aanpak

Customer stories. They are popular today. And necessary. Quite a few companies publish them to attract new customers. Fortunately, marketing departments are increasingly moving away from purely commercial ap...

bedrijfsjournalistiek interview klantverhaal

16 Sept 2024

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Hans Hermans Blog

Exclusive interview with Stephen Covey inspires C-level executives and content specialists

Stephen Covey continues to inspire C-levels, content managers, and their colleagues in their communication long after his death. I also apply these principles myself daily. Which is undoubtedly thanks to my i...

CEO communicatie c-level communicatie interview team communicatie trends

5 Dec 2023

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Hans Hermans Blog

Interview met content marketing specialist Ann Handley: "Schrijf voor je klanten. Niet voor jezelf!"

“Bedrijven zijn te egocentrisch”, zegt de Amerikaanse marketingsexperte Ann Handley. “Ze praten te veel over zichzelf in plaats van in te spelen op wat belangrijk is voor hun klanten.” Haar recept kom...

content marketing content tips contentstrategie interview

21 Nov 2018

0 2070

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