What is ghostwriting?
Through ghostwriting, a professional can share their knowledge, insights, and opinions with minimal effort. The ghostwriter takes on the intensive research and writing work. They conduct the research, gather information, interview, write, and rewrite. The text or book then appears under the name of the person who hires the ghostwriter.
Famous business authors often hire a ghostwriter. Even my favourite business book was written by a ghostwriter: The 7 Habits of Highly Effective People by Stephen Covey.
Ghostwriting******
Ghostwriting is the ultimate solution in content creation. You ask someone else to write the texts for which you lack the inspiration, time, or desire. Genius, right? Politicians, CEOs, and consultants do it all the time. They have their books, opinion articles, and speeches written by a ghostwriter. So why not you?
As a publisher at die Keure, I receive many texts from emerging authors (professionals who are strong in their field but lack concrete writing experience). Working with a ghostwriter (a service that Hans offers) is a great added value for these authors. I notice a huge difference. The stories he writes are well-structured. They are factually correct and written fluently. A significant added value for both our authors and our publishing house.
The hottest topic today in ghostwriting******
My brief advice?
- Focus on quality over speed.
- Ask for transparency about AI usage. Ask explicitly about AI policy: "How do you integrate AI and how do you guarantee my voice?".
- Choose specialists in your sector for authenticity.
- Read Google Reviews, client cases, and previously written books.
- Check the style, personality, fluency, and humanity after a first sample chapter.
Invisible
My clients determine for themselves how visible they want to show my services to the outside world. Often I am of great value internally, but invisible to the outside world. And that is absolutely fine. I am literally the ghostwriter.
Opinion & book
Speeches, blogs, opinion pieces, white papers, letters to staff, vision texts, business strategies and books. You outsource these texts to me as a ghostwriter. I add your name as the author before I send them to a newspaper or a publisher. Go ahead!
Your style
We aim for your tone of voice. How do we achieve this? I get to know you. We discuss language, words and personal anecdotes. After feedback, I refine it to the professional result that entices your prospects, influences policymakers, informs and motivates customers and employees.
Do you want to know more about ghostwriting?
→ 8 reasons why writing a book brings you more revenue and profit
→ What is a ghostwriter? - The answer to the 5 most frequently asked questions about ghostwriting
Ghostwriting is also possible for your project. Try it!
Ghostwriting advice
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