Content marketing strategy******
Contentmarketingprojecten hebben nood aan een content marketing strategie. Want aan de basis van nieuwe leads, meer omzet, een betere ranking in Google en AI-modellen die naar je website verwijzen, ligt een weldoordachte contentstrategie. In lijn met je bedrijfsvisie bepaalt deze hoe je onderneming naar buiten komt met content. Op deze start je nieuwe, sterkere content marketing strategie.
Why content consulting?
Content consulting supports the content creation process at a strategic level. A content consultant starts from the business strategy, analyses the needs of the target audience, and advises on a successful content strategy from there.
Creativity, thorough research, and expertise form a golden combination for a content consultant. They use this to develop tailored content strategies, advise communication teams, and manage employees. The better and more complete the consulting, the more effective the content creation that will follow.
Hans not only shows interest but also works thoroughly and knowledgeably. It is a pleasure to work with him on a project. Guidance is always present in the form of personal involvement and honest advice.
Content strategy******
Content marketing projects need a strategy. Because at the heart of new leads, increased revenue, and a better ranking on Google lies a well-thought-out content strategy. In line with your business vision, this determines how your company presents itself with content. Are you looking for a content consultant? Can I help you to develop a content strategy?
What is content consulting?
Content consulting supports the content creation process at a strategic level. A content consultant starts from the business strategy, analyses the needs of the target audience, and advises on a successful content strategy from there.
Creativity, thorough research, and expertise form a golden combination for a content consultant. They use this to develop tailored content strategies, advise communication teams, and manage employees. The better and more complete the consulting, the more effective the content creation that will follow.
Important metrics about content marketing
Benchmark yourself against other companies. For example, are you also increasing your investments in thought leadership?
52% of B2B teams are increasing their investment in content over thought leadership.
3,600% is the return on investment for email marketing.
The hottest topic today in content strategy******
Because indeed, your target audience no longer clicks through to your company website. In stead of clicking, they read the answer to their question in Google AI Overviews, ChatGPT, Copilot, and Perplexity Answers.
Content plan according to business strategy
Your content plan must not stand alone. It should be embedded in the broader business strategy. Therefore, I start from the larger business framework for every content strategy: the business goals, the key products and services, priority customers, the values, mission, and vision.
Your own Content Strategy Canvas
With the help of the clear Content Strategy Canvas, we will collaboratively clarify your content strategy. On just one A4.
This canvas includes the business goals of the company, the business objective to which content marketing will contribute, and the stakeholders who will come into contact with your content.
In addition to the overarching Content Strategy Canvas, thematic canvases are possible.
Content strategy advice
Check out our latest blogs!
Do you want to know more about content strategy?
Then read these blogs:
→ Improve your content strategy with this Content Strategy Canvas. Free template!