Content. Strategy. Content! ******
From a content strategy with impact to unique content. Ask me how you truly connect with your audience through content! *
Communication advice & content creation that enhance your story. Business articles, interviews, whitepapers, ghostwriting … Hans is a content creator who inspires clients and employees with content.
Content creation & consulting__
From a content strategy with impact to concrete articles / interviews / blogs / whitepapers / management communication.
I am your ghostwriter
Your
communication expert
Content strategist, Content marketing specialist, Head of Content, Business journalist and ghostwriter.
In these various roles, I am a preferred supplier for different Belgian organisations.
Soon also for your company?
1. Content strategy
How do you develop a realistic content marketing strategy? How do you streamline the editorial flow? Who manages the content on your platform? Which communication expert coaches you?
3. Business journalism
Do you not find interesting themes? Do you have too little time to write? How do you write professional and smooth business texts? Who interviews your clients and experts?
2. Ghostwriting
Do you dream of your own book? Do you like sending clear emails and letters to your staff? Do you share your opinion through an opinion piece in De Tijd or De Standaard? A speech that captivates your audience?
Cheaper than an agency
Unlike working with an agency, you know exactly who is developing your communication strategy and creating your content. I do.
The same person every time. No junior or intern. This brings coherence to communication projects, methods, and style.
You won't find any overhead costs on my invoices either. Yes, I am cheaper than a communication agency.
Hey, I am your ghostwriter******
I am Hans Hermans, freelance business journalist, trained in the editorial offices of Trends, Bizz magazine, Gazet van Antwerpen, and Vacature.
Since 2012, I have been working directly for larger organisations, governments, and companies. As a ghostwriter, I write for CEOs and opinion makers. I share my extensive experience as a communication consultant. At corporate events, panel discussions, and round tables, I act as a moderator.
Passionate about making an impact with journalistic business content. Interested in telling your story.
More than copywriting
People sometimes call me a copywriter. Someone who packages your texts attractively.
But I do more than that.
I create your communication strategy and content strategy. I start with the basics. I listen. I look for themes that engage your target audience. I conduct in-depth research.
And then?
Then I create attractive business content tailored to your target audience.
These brands trust me
My references
Made in Belgium
You can be sure that your content is created in Belgium, fully tailored to the Belgian and European market. It sounds logical, but content creation is often outsourced to cheaper countries today. Then the copy goes through a translation machine. Or ChatGPT? The Belgian input for that is so small that you rarely get content that is well tailored to your Belgian market.
Guaranteed unique business copy.
With Hans and the developed communication strategy, we have made a major step forward. Many of my employees felt seen and addressed.
Journalistic partner
Strong business texts and unique stories enhance your internal and external communication. Engaging content generates leads. Expert interviews warm up customers and prospects for your product or service.
Do you want to inspire employees, customers and/or business partners? Choose the journalistic method.
How?
Easy, by having a journalist develop your strategy, telling your story. Your communication, my journalistic expertise in content creation and strategy.
My 300% method
No half measures. On the contrary. Every project consists of 3 x 100%. Or focus on the 100% that you desire.
This is how we work together on your strongest substantive communication project.
100% Listening
I ask, listen and analyse
100% Strategy
always a tailored plan
100% Content creation
I create attractive & substantively strong texts. Always according to the agreed deadlines.