AI communication | Hans Hermans

How to optimize for AI search engines? A guide to effective AEO implementation

Have you also noticed how the number of visitors to your website from Google has inexplicably decreased lately? You are not alone. Now that more than half of search queries end without a single click,...

content marketing contentstrategie

13 Aug 2026

0 5

16 figures that change your Generative Engine Optimization (GEO) strategy

GEO and AEO (Answer Engine Optimisation) are the new SEO. Because today, more than half of all searches end in the search results themselves. And when the search engine provides AI-generated summaries...

blog schrijven content marketing

12 Aug 2026

0 17

“My communications team does not want to work with AI.” How do you solve that?

I recently had a coffee with Felix. He is the manager of a large SME and is frustrated. Because, he told me: “Working with AI is incredibly impressive. Our developers find o...

contentstrategie

22 May 2026

0 318

Content strategy 2026: How to grow with content in the age of AI abundance

AI determines whether your content strategy is successful in 2026! Because artificial intelligence has emerged as a writer of B2B blog posts, white papers, and social media posts. You too undoubtedly set ...

content marketing content tips contentstrategie

12 Dec 2025

0 997

Copywriting by ChatGPT? 6 reasons why I do not let my content be written by an AI chatbot

ChatGPT from Open AI could take over the work of journalists, ghostwriters, copywriters, and social media managers. At least, that seems to be the case. The new version of ChatGPT is wonderful… but fa...

bedrijfsjournalistiek content marketing online content

21 Sept 2023

0 2819

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